Social Casino Games

By Josh Pearson , 9 December 2025

Gambling in India sits at a complex intersection of economic potential, regulatory ambiguity, and cultural sensitivity. As the industry expands through digital platforms, state lotteries, and regionally licensed casinos, policymakers face the dual challenge of tapping into its revenue-generating capacity while safeguarding citizens from addiction and financial harm. This article examines India’s fragmented legal framework, the rise of online wagering, and the fiscal implications for state governments.

By Josh Pearson , 31 October 2025

In a significant move impacting the online gaming and advertising ecosystem, Google Ads has clarified that sweepstake casinos will no longer be categorized as social casino games. The decision, aimed at tightening compliance and maintaining responsible advertising standards, reflects Google’s effort to delineate between entertainment-based gaming and real-money sweepstake models that mimic gambling mechanics.

By Josh Pearson , 24 August 2025

Social casino games, unlike traditional gambling platforms, are reshaping the gaming industry by combining entertainment with digital innovation, without involving real-money stakes. These games replicate the excitement of slot machines, poker tables, and roulette wheels but are designed purely for leisure, relying on virtual currencies instead of cash. With mobile-first strategies, in-app purchases, and social engagement features, the sector has become a multi-billion-dollar global market.